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Funnel

Marketing

Cost-per-lead, cost-per-signed-case, and ROI by acquisition channel.

Leads
42
Signed
36(85.7%)
Spend
$57,900
Pipeline value
$470,0008.1× ROI
5 sources

Channels

SourceLeadsSignedConv %SpendCPLCost / signedPipeline $ROI
Direct161593.8%$0——$285,000—
Google Ads131184.6%$27,000$2,077$2,455$00.0×
Referral8675.0%$0——$185,000—
TV Ad5480.0%$24,500$4,900$6,125$00.0×
Referral Bonus000.0%$6,400——$00.0×
13 entries

Spend entries

PeriodSourceCampaignAmount
2026-06Google Ads—$5,200
2026-06Referral Bonus—$2,000
2026-06TV Ad—$8,500
2026-05Google Ads—$4,800
2026-05Referral Bonus—$1,500
2026-05TV Ad—$8,500
2026-04Google Ads—$4,400
2026-04Referral Bonus—$1,700
2026-04TV Ad—$7,500
2026-03Google Ads—$4,100
2026-03Referral Bonus—$1,200
2026-02Google Ads—$4,600
2026-01Google Ads—$3,900